Insights

Useful thinking for better technology decisions.

Straightforward guidance for business owners and teams considering software, AI, automation, infrastructure and digital growth work.

Security

Introducing SunSec

Security testing for the software you build, with remediation support from Sunbeam.

Custom software

A practical framework for deciding whether a custom business system is worth building.

AI for business

How business owners can distinguish a useful AI workflow from an expensive experiment.

Automation

A practical way to find repetitive work, fragile hand-offs and automation opportunities.

Technical SEO

The essential technical SEO elements that make a commercial website easier to crawl, understand and use.

Cloud infrastructure

How to choose cloud infrastructure that supports reliability without premature complexity.

Digital transformation

A business-first approach to improving operations with technology.

Startup engineering

The product and technical decisions that help an MVP test the right thing without overbuilding.

Software architecture

A plain-language guide to the software architecture decisions that affect cost, reliability and future change.